Eddie Gomez is The Dude of User Experience. He tackles complex problems through great communication, motivates teams to build meaningful experiences, and delivers measurable business outcomes. In 2025 he expanded into business development — leading pitch teams, shaping UX narratives that win deals, and growing agency accounts organically.
GVP Experience Design Director @ Razorfish, 2006–Present
- Built and led UX/UI pitch team; orchestrated experience strategy narrative as lead presenter for UX and creative
- Helped win $20M multi-year connected media deal — combined media + web RFPs into holistic agency partnership
- Re-kindled site redesign from sister agency; assembled UX/UI + SEO + content strategy team
- Grew engagement into ~$2M organic account extension through client trust and demonstrated value
- UX lead for connected media strategy — driving lead acquisition across multiple LOBs via email + landing pages
- Improved landing page design system; identified content/component gaps to marry UX with product RTBs
- Built cross-track client relationships to champion customer-centric design thinking
- Pfizer: Led design system transformation across 24 product lines; ran usability testing for Super Bowl cancer research campaign
- Labcorp: Launched new DTC genetic testing product — market analysis, audience needs, digital differentiation. Led 40-site migration to unified nav + design system
- UX/UI consultant on white-label vendor implementation for hotel self-service media planning
- Prototyped GenAI-powered reporting feature to improve MVP adoption
- 5-year Creative Director relationship — e-commerce optimization, mobile app redesign, design system rollout with CDO leadership
- 5-year UX lead — helped establish Proof e-commerce platform generating $1B+ in online revenue
People & Mentorship
10+ years growing jr/mid UX talent into senior roles at Razorfish — building team culture, maintaining craft standards, and creating growth paths in a hybrid/remote environment.